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Mission Statement

At Wicked Weed, we understand that brewing great beer requires the use of natural resources, so we’re taking deliberate sustainability steps to reduce our usage. We strive to go above and beyond just environmental compliance, with an effort to continuously reduce or eliminate all adverse impacts to the environment. Our pursuit of the perfect pint will always come with a focus on protecting our environment.


We are committed to serving our community through financial partnerships, volunteerism, and building a gathering place for all.

We work with core partnerships in the areas of PEOPLE, the ENVIRONMENT, and the ARTS by investing in our local economy and supporting our fellow neighbors.


Employee Engagement

Wicked Weed's Sustainability Committee, the Green Freaks, meet monthly to review sustainability data such as water usage and waste diversion rates and to discuss ways to further improve our sustainability efforts.

Our Internal Environmental Observation and Notification reporting system encourages all employees to report issues such as water leaks or innovative ideas, to further reduce our environmental impact.

Community Initiatives

Beers that Build

Through our philanthropic wing of the company, Beers That Build works with core partnerships focusing on PEOPLE, the ENVIRONMENT, and the ARTS by investing in our local economy and supporting our fellow neighbors.

Keep America Beautiful Grant

In collaboration with Keep America Beautiful®, we’re proud to be part of a series of community restoration and clean-up initiatives being led by craft breweries across the country. Wicked Weed will kick off the collaboration this May 2021 in partnership with Southern Appalachian Highlands Conservancy to plant 5000 Red Spruce-Frasier Fir seedlings in the Roan Highlands, connecting habitat “islands” to allow rare species to move back and forth, and help to shade and protect two high elevation brook trout streams.

Southern Appalachian Highlands Conservancy

Wicked Weed helped protect the 150 acres that will be added to Roan Mountain State Park this year; the 448 acres of the future Chestnut Mountain Park in Canton, NC in 2020; and the 456 acres to connect protected land in the Yellow Mountain State Natural Area in 2019.  Speaking of trees, Wicked Weed purchased 6,000 Red spruce seedlings that were planted at two protected locations atop the Roan Highlands above 5,000 feet in elevation. Their contribution also funded staff time, travel, and equipment. In 12-15 years we will see the "Wicked Weed forest" with mature Red Spruce trees thriving, which will support habitat and aquatic life.

Asheville, North Carolina, Engagement Photography Session

Internal Initiatives

Click on an initiative to learn more!

We want to hear from you!

In an effort to continuously reduce our impact we would love to hear from you on how we can grow our sustainability initiatives. We encourage you to participate in the conversation so please reach out with any questions.